Archetype

We turn brands into publishers.

Archetype is a publisher, production studio and media network. We make things that matter to people. Our network serves 6M monthly unique users, 20M monthly video views and 1M local social media followers. We want to help brands act more like publishers and less like advertisers.

Creating clarity.

We start with strategy, always. Whether this is working with brands to clearly articulate themselves, doing research to distill the specific audience opportunity or building a communication framework for credible contribution to a community.

Building communities.

We build communities from the inside out. And we publish things they’re into. Acclaim brings the latest in street culture and hip-hop; Tempo supports and shapes local running culture; Complex Australia reports on pop culture, style and sports and the Weekly Drop keeps sneakerheads in the freshest soles.

Relevance at scale.

As publishers, we combine the means and the ends—creating content and getting it out there. And our broader advertising network boasts internet-crushing entities like Bleacher Report, Complex and the Hearst international network.